Product Launch to O.E and Aftermarket Sectors
Pallman Group have a proven track record of launching new businesses, start-ups and mechanical and industrial products into aftermarket and O.E Sectors. We have demonstrated it is possible to launch new products into distribution, wholesale and the retail industry, often with a minimal budget. From establishing the proper messaging and creating the assets to enabling sales teams and keeping momentum, Pallman can assist you to provide a rock-solid product launch platform.
We do our research in the industry space with in-depth focus on a single buyer persona. We will write a mock press release, build your messaging, build compelling creative assets, choose the right channels, shift your focus on retention, revisit your launch to market document for reporting, we will work with you to ensure continuity of your momentum in the process.
Launching a product on a new market requires detailed advance planning in order to ensure success. Our experienced team can build a tailor-made marketing and PR campaign for launch, whilst beforehand conducting in-depth market research in order to find out the true potential. Your bespoke launch plan will contain many vital points to drive your launch from strength to strength to ensure a high return on investment.